09 Jan 2023
Get ready for Better Beer!
After turning into viral sensations across Instagram in the early unprecedented days of 2020, Matt Ford and Jack Steele became better known as the Inspired Unemployed comedy duo.
Two years on, the Inspired Unemployed have more than 1.5 million loyal followers on the social media app, and they’re diving into new ventures – the most anticipated being their zero-carb zero-sugar lager: Better Beer.
Since launching in Aussie last year, Kiwi fans have been itching to try the lager and this Friday will be your very first chance. In true Inspired Unemployed style, a limited supply of 72 Better Beer cases will be available via a ‘Hole in the Wall’ set up at a secret Auckland location, only to be revealed to those quick enough to pre-order online ahead of time. There will also be 20 double passes to the official Better Beer launch party on October 9th up for
grabs.
“Contrary to popular belief, we actually try to be as healthy as poss, so wanted to make a beer that tastes great, but doesn’t have you hurting so much the morning (even if you’ve texted the ex). Better Beer is crisp af and only 87 cals per can so what can we say except – you’re welcome,” says Jack.
The first very limited number of cases of Better Beer are available now via containerdoor.co.nz and punters need to be able to collect from a location in central Auckland on Friday October 7th between 3pm and 5pm.
If you miss out on your chance the first time round, no fear – Better Beer will be available nationwide at supermarkets and liquor stores from 24th October with an RRP of $17.99 per 6-pack.